After being the first person in his blue collar family to graduate college, Jeff spent his corporate career in Biotechnology where he lead several product launches for genetic cancer therapies. One of those therapies was for brain cancer. It was there that Jeff discovered the power of neuroscience and the fact that very few in corporate America truly understood how the brain worked, otherwise they wouldn’t do sales and marketing the way it was being done.

From there Jeff set out with a new mission, to teach others what he learned about the brain and how they can apply those learnings as professional communicators, particularly in leadership, sales and marketing.

He has started and led two successful sales and marketing consulting and coaching companies, written multiple white papers, been featured in several industry leading magazines and authored the Amazon best selling business book, Story Based Selling.